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Starting his career in jewellery in 1985, working as an apprentice, hand-making jewellery at Greville Rossiters. After a number of years working in manufacturing, including for the locket makers Payton Peppers, Joe went self employed in 1997. In 2001 Joe established element, in the heart of the Jewellery Quarter, and has never looked back!


Beginning his career in 1984, working for the jewellery manufacturers OJS Limited, model making and working in the design department. From this, Greg completed courses in diamond mounting and model making. Greg has worked for a number of companies including Swarovski and Gallery before finally finding his home here at element in 2001.

Visit us in-store to discuss your bespoke design with one of our jewellery designers. We work with a small team of local designer-makers, many being graduates of The School of Jewellery and qualified in jewellery design. 


I have been living in Birmingham for eight years; I came here to study at Birmingham School of Jewellery. I went on to set up my own jewellery business and have my workshop in heart of the Historical Jewellery Quarter. The jewellery I design and make is authentic to my Persian heritage. Having grown up in a western culture but having deep Persian roots, I connect the two worlds and create exotic and contemporary designs.


I run two jewellery brands from slightly messy, chilly workshop around the corner from Element. I specialise in making all things miniature - from marmite jars to watering cans, and everything whimsical in between. I graduated from the School of Jewellery in 2010, and have been hooked on jewellery ever since.   


I am passionate about nature in all its forms and particularly, the raw beauty and cycle of life and death. I aim to preserve a little piece of the past for the future. Creating wondrous and thoughtful pieces of wearable natural history.

I now design a mix of ready to wear jewellery and bespoke pieces with nature and history at its heart.


Hi. I'm Rachel and I'm a jewellery designer and lover of all things summer.
Having worked in the British jewellery industry for little one woman bands, bespoke jewellery designers and some of the biggest bridal jewellery manufacturers in the UK for over eight years now my obsession for jewellery has grown a little bit out of hand. 

I design and make all of my jewellery from my workshop in the Jewellery Quarter in Birmingham which I share with some very talented friends.

What our customers have to say about us...

"It’s been a joy to return every time and the finished products are beautiful. Extra big thank you to Roxy, she is a great member of staff and it’s been a pleasure to deal with her.”

Hayley C 

"The Element team were utterly lovely and helpful. It really means so much that all the memories I have associated with my engagement ring are all so positive – a world away from the impersonal service on the high street."

Charlie M

“Thanks to Joe and the team for putting a huge smile on the face of my Fiancée today! The sapphire and diamond engagement ring is absolutely perfect. Nothing else compared in the Jewellery Quarter."

Michael K

“Greg is simply the most kind, patient and fantastic craftsman, he translated all our ‘wants’ into a beautiful and unique set of wedding rings. Thank you so much for such a special set.”

Andrea H