Turn your vision into reality.

With over 50 years experience creating bespoke jewellery. Work with our jewellery designers to realise your ideas, from a simple sketch or a detailed brief, we will help you create your special piece.

Whether the engagement ring of a lifetime or a sentimental piece you have yearned for. Discover the bespoke process below and get in touch to start your story.

Princess cut diamond ring birmingham element

One : Design

Chat to us about your ideas. Pop in-store or email us. We'll advise on design options and provide a quotation for your chosen metal, gem stones and the creative work involved.

Two : Stone Selection

You have the option to visit us to select your own stones. The majority of designs will be CAD designed, you'll receive a 3D image to approve along with a resin prototype to view.

Three : Prototype

The majority of designs will be CAD designed, you'll receive a 3D image to approve along with a resin prototype to view.

Four : Creation

Once approved, the design is cast into your chosen metal. It is then assembled, stone set, polished and hallmarked at the Birmingham Assay Office.

Princess cut diamond ring element bespoke jewellery

Five : Collection

We keep you updated throughout the whole process to check that you are happy at every stage. We'll check the final fitting on collection to make sure everything is perfect.

Learn More

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Visit Our Workshop & Showroom

In the heart of the Jewellery Quarter, Birmingham.

Every piece of jewellery is quoted individually. There is no extra or hidden charge for a bespoke piece. Metal choice, weight, stone size and quality are the factors that determine the final cost.

There are three ways to approach the quoting process:

1. Set your ideal spend and we will tailor the design to your budget, using the highest quality materials possible.
2. Set your ideal stone type, quality, carat weight or mm size and we will provide a range of options.
3. If you are unsure of spend or stone details, leave it to us - we can advise a recommended first stage quote which can be tweaked until perfect.
It is best to allow 4-6 weeks from the date of ordering until collection.
However, we can work to your timescales and will always make sure your jewellery is ready in plenty of time for your special occasion.

For new customers, we kindly ask for a deposit of £150 at the time of ordering.

The deposit covers the cost of the CAD design and is required before your design is sent to the CAD team.

The remaining balance can be paid on collection in store.

If your jewellery is being posted, you make payment over the phone with a card, or via bank transfer.
For the lifetime of your jewellery - we offer a complimentary refurb and renew service. We remove scratches, polish, clean with a powerful ultrasonic and steam blast. Your jewellery will look as new as the day it was created.

For engagement rings - we advise that you visit yearly for a check up. Not only does it keep your ring looking it's best, we will inspect the settings to check if any maintenance is needed. This enables any issues to be fixed before they arise.
If your ring needs resizing, take advantage of our complimentary resizing service. After this timeframe, ring sizing typically costs between £20-£50 depending on the metal and size increase.